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“Fans” Click and Raise Money for the Poor

FOR IMMEDIATE RELEASE
10/27/09

COCONUT CREEK, Fla. (Oct. 26, 2009) –

In this new era when you can poke someone without actually being physically near them, when sending an e-mail seems so mid-‘90s, and posting something on a wall is not done with a thumb tack but rather with a click of your mouse, it only seems fitting that a Food For the Poor donor wants to see the organization’s cause gain more attention in the online social scene.

Food For The Poor has been around for almost three decades and its staff along with one of its donors, wants to make sure the international relief agency keeps up with the times. The Christian charity’s website is constantly being updated with the latest news on how the organization is making an impact in Latin America and the Caribbean. Now, a donor who wishes to remain anonymous is granting the organization $1 for every new “fan” it gets on Facebook, up to a $20,000 donation.

“This donor is willing to give us the boost we need to open our doors and invite more people in, bring more attention to Food For The Poor and the millions we help,” said Angel Aloma, Executive Director of Food For The Poor. “We already use Facebook to spread our message. Now this donor wants us to take it to another level and invite others who may have not heard of us to join our mission and help feed and take care of the poorest of the poor. This is the best way to attract and communicate with a broader base of supporters.”

Facebook reportedly has more than 250 million users worldwide. Social media has revolutionized the way organizations interact and update users both internally and externally. Aloma said increasing awareness is what it is all about.

“This donor obviously sees the need to expand beyond the traditional ways of communicating our message, “ said Aloma. “I tell all of my family and friends to become a fan of our site. It is the easiest way to help, and stay informed.”

Food For The Poor, the largest international relief and development organization in the nation, does much more than feed millions of hungry poor in 17 countries of the Caribbean and Latin America. We provide emergency relief assistance, clean water, medicines, educational materials, homes, support for orphans and the aged, skills training and micro-enterprise development assistance, with more than 96 percent of all donations going directly to programs that help the poor. For more information, visit www.foodforthepoor.org.

Contact:

Aimee Vignola

Public Relations Associate
954.427.2222, ext. 6079
aimeev@foodforthepoor.com



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