A Message from Our CEOI am truly delighted to share Food For The Poor’s new logo with you. It is inspired both by our Christian mission, and by an experience I had one night leaving a fundraising event. In the quiet of that evening, I was passing by closed shops when a wooden stick letter “T” in the name of the store caught my eye. It was then that I knew the strongest symbol of the Christian faith, the cross, should replace the fish or ichthys in our name.
My hope is that our new logo will cause people to stop and ask questions, and prompt conversations about its meaning, and about Food For The Poor.
Even though the fish once associated with Food For The Poor is recognized internationally, the cross is much more powerful. And our new tag line “United in God’s Work” clearly positions our work as a Christian ministry.
Our new branding is a bridge between the strong foundation of the past and the possibilities of the future, which includes a renewed focus on sustainability, and reflects our desire to draw in partners and churches who want to join with us.
This is a call to action to the Christian community to live by the words in the Gospels, to love thy neighbor, one of Jesus’ two greatest commandments. FFTP intends to be a “voice for the voiceless” as our charity becomes an even more significant advocate for those in extreme poverty.
Over the past 39 years, FFTP expanded because of the relationships established with our donors. As a large organization, we now have both the opportunity, and the responsibility, to act and address the issues of those living in poverty. Not just asking for money; but being that catalyst to bring people together. This is what energizes me.
United in God's work,