Food For The Poor 2020 Annual Report: New Logo Bridges Foundation of Past and Future

COCONUT CREEK, Fla. (May 11, 2021) When donors open their Food For The Poor 2020 Annual Report, they will be introduced to the charity's new logo, one inspired by the Christian mission of the charity and by FFTP's President/CEO Ed Raine.

That inspiration came as Raine was leaving the 20th Annual Celebration of Hope Gala at Rosen Shingle Creek in 2019. In the quiet hush following a joyous gala, he was walking past one of the shops inside the resort when a wooden stick letter "T" in the name caught his eye.

It was then that he knew that the strongest symbol of the Christian faith, the cross, should be in the logo, replacing the fish or ichthys symbol.

"My hope is that our new logo will cause people to stop and ask questions, to prompt conversations about its meaning, and about Food For The Poor," Raine said. "Even though the fish once associated with Food For The Poor is recognized internationally, the cross is much more powerful."

"We enable our donors to do something they can't do on their own, which is to serve those living in extreme poverty," Raine said. "Having the cross in our logo is very important to me because it represents that we are united in God's work."

FFTP intends to be a "voice for the voiceless" as the charity becomes an even more significant advocate for those living in poverty.

"This is a call to action to the Christian community to live by the words in the Gospels, to love thy neighbor, one of Jesus' two greatest commandments," Raine said.

That call to action was heard strongly in 2020, by FFTP and its donors as COVID-19 posed many challenges. Modifications had to be made within the organization to continue providing aid to the 17 countries where the charity primarily serves, while also serving in the United States, as communities struggled during the height of the pandemic.

There were also several natural disasters in 2020, including Hurricanes Eta and Iota, two very powerful storms that roared across Central America. Six months later, those countries are still rebuilding and facing another hurricane season.

Thanks to the loving support of its donors, FFTP's lifesaving work continued, allowing the charity to provide more than $862 million in aid in 2020.

In 2020, FFTP donors also:

  • Built 1,872 homes and implemented income-generating projects.
  • Built, repaired or expanded 47 schools, and provided furniture, books and supplies.
  • Shipped 3,157 tractor-trailer loads of essential goods, which includes 269 tractor-trailer loads of medicine and medical supplies, and 162 tractor-trailer loads for disaster relief.
  • Provided more than 243 million meals.
Through the Angels Of Hope sponsorship program, compassionate donors are assisting in the care of 6,995 vulnerable children in 168 homes, giving them a chance for a brighter future.

"Over the past 39 years, FFTP went from tiny to huge, because of the relationships established with our donors," Raine added. "Our new branding is a bridge between the strong foundation of the past and the future, which is a new focus on sustainability for the organization. We want to be advocates for the poor. Not just asking for money; but being that catalyst to bring people together. This is what energizes me."
Food For The Poor, one of the largest international relief and development organizations in the nation, does much more than feed millions of hungry children and families living in poverty primarily in 17 countries of the Caribbean and Latin America. This interdenominational Christian ministry provides emergency relief assistance, clean water, medicine, educational materials, homes, support for vulnerable children, care for the aged, skills training and micro-enterprise development assistance. For more information, please visit www.FoodForThePoor.org.

Wanda Wright

Public Relations
954-427-2222 x 6079
wandaw@foodforthepoor.com